Snow Fight

BurJuman Mall (2012)

The experience that started it all — Desert Snow’s first interactive snow attraction (2012)

Desert Snow’s first-ever Snow Fight Zone launched at BurJuman Mall in Dubai in 2012 — a pioneering indoor winter attraction featuring display snow and soft, throwable snowballs. The activation introduced Desert Snow’s signature approach to creative, family-friendly winter experiences across the UAE.

A Penguin Character at Burjuman Mall Winter Event in 2012
Girls enjoying Snow at Burjuman Mall in 2012
A snow Flight Zone in Burjuman Mall in Dubai

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